SurfUp is Making Waves!

We are SurfUp and we’d like to thank you for supporting us on our concept: the first of its kind, automated surfboard rental station that pairs with a smartphone application!

This is our first newsletter! We are thrilled to formally introduce ourselves and share an exciting update with you: We’re aiming to launch our SurfPod and smartphone app by Fall 2019!  

Meet the Founders
SurfUp was founded by four MBA graduates of UCSD's Rady School of Management. Christian Hissom, CEO, is an experienced surfer with a background in preclinical research and business development. Jonathan Burris, CEngO, has over 20 years of experience as a mechanical engineer leading custom design projects. Natalie Moazzez, CMO, has a background in marketing, PR, HR, psychology, and event coordinating. Mishal al-Rawaf, CFO, is a seasoned director and financial analyst.

Since then, we’ve brought on two more awesome Rady Alumni. Mazen Abugharbieh, Product Manager, has a unique eye for design and is highly skilled at building complex and sophisticated business intelligence systems. Joshua O'Briant, Sr. Engineer, has over 20 years of experience as a mechanical and electrical engineer, and previously spearheaded a startup company of his own.

Now, the six of us are #Rady to hit the beach!

That’s us! Our team consists of professionals with diverse backgrounds. Working together during our MBA capstone project allowed us to build the camaraderie and cohesiveness essential to creating a startup with the potential to revolutionize the surfboard rental industry! Surfing is our passion, and our vision is to make this exciting recreational activity more accessible to our fellow beachgoers…tourists and locals alike!

What’s on the Horizon?
Save the Date! Saturday, September 28th! Keep an eye out for next week's newsletter that will include details about an exciting beach event where SurfUp will be exhibiting our new and improved SurfPod. There you will be able to check out the SurfUp app and interact with the station in person!

Click here to visit us at and subscribe, or contact us at  

Till next time,